• The Cereal Writer

We Took A Hiatus... Here's Why!

Updated: Feb 16


We apologise for our hiatus on our page as we spent some time after Christmas making new plans for The Cereal Writer. We wanted to be more focused with our content, as we acknowledge that we were rather… random as we were trying out different approaches.

From then till now, here’s an update of what we’ve been working on.

#1: We’ve posted our very first IGTV on what we will stand for in 2020, and also what are some of our content pillars for the year ahead. We will be posting more IGTV videos and you can follow us on Instagram for more!

#2: In terms of the hierarchy of our content pillars, we’ve ranked them in the following order:

  1. Mental Health Awareness

  2. Features of Small / Local Businesses - think interviews to find out more about the behind-the-scenes and brand/founder stories

  3. Tips & Tricks for Marketing in Singapore - where we’ll share more on how you, as a small business owner, can cut through the clutter and achieve more with a lower budget

#3: We launched our mental initiative! It has been something on our minds for awhile, and you can read more about it over at bit.ly/iwanttaco, we’ll also share a separate post to talk more about this! We really hope to uplift people’s moods in the morning, especially when all we wake up to is endless work notifications and a long to-do list. Our end goal? Is for profits to go to the Singapore Association for Mental Health so that we can help even more people out there!

#4: We’re working with more brands, and have been in the midst of discussing with our clients on content direction and interview features. Stay tuned for more!

Thank you so much for following our journey since we started in August 2019 - it is truly heartening whenever we see more people following us, and sharing their stories with us on DM about mental health issues in Singapore. Let’s keep this topic going so that we can always, always, be a voice and advocate for mental health. We’re sure we can make a difference with a unified voice!

We’ll catch you soon, so see you both on our blog, and our Instagram <3


Ethel from The Cereal Writer








(we tend to binge on cereal over our weekends, so give us a bit more time to reply you okay? go have some cereal too)


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