• The Cereal Writer

The Cereal Boss Babe - A Scoop of Cindy's Life

Ever met someone who seems like they have more than 24 hours in a day? Cindy is definitely one of them! It is never easy to juggle many responsibilities at once, so we had a chat with Cindy to unravel the magic behind her multi-tasking skills.

Often addressed as “Dee” by her family and friends, this explains why her Instagram handle is @deedeedee13. She is a mum to 2 really adorable kids aged 3 and 6 this year. Wearing multiple hats each day - where she is the bad cop at home, a wife, daughter, sister, friend, and a true workaholic.

“I enjoy wearing my work cap which sees me working my brain juices to develop digital and offline content marketing initiatives and executing them. I'm a weirdo who loves working and earning my own keep - I think it's important to hold onto what you love doing - although perhaps in a different degree of what I used to do, despite being a mother,” she shares. Working sparks joy for Cindy, so she does not see herself becoming a SAHM any time soon!

We also asked Cindy some personal questions, and here’s what went down.

Q: What do you do during your free time?

A: I'd definitely count writing as my hobby, although work and play both centers around writing now. I also love reading and discovering new things with my children, by exploring new places, trying out activities, or through magazines. It's sad that the print magazines are bearing the brunt of technology. It's never the same reading through a screen! As a kid, I used to subscribe to children's magazines and then to CLEO when I was older. With new responsibilities and work commitments, I honestly haven’t had time to read as much as before. But guess what? I've just subscribed to The Singapore Women's Weekly last month, and it just arrived in my mailbox! I’m super excited because I really want to get back to touching and reading those glossy pages again 🙂

My other love would definitely be eating. "Live to eat" and basically eat while I still can because there's plenty of joy in eating slowly (my friends can vouch for my pace, hahaha!), and savouring every mouthful. I'm glad that my husband is also my food buddy, although we have pretty varied tastes and preferences. But that's how couples can learn about each other, and get a taste (pun intended) of what it's like to like/dislike different things. That also makes it more fun since we get to venture out of our comfort zones too. HAHA!

Q: What inspires / motivates you?

A: The people we meet, the people we talk to, the people who talk to us... sometimes, the inspiring person or comment can come and hit you at the most random times. Such things are just fate, and I think fate is a funny thing. Learning about people's life stories often inspires and motivates me. Many times, what’s withholding us is our own fears, and our tendency to downsize our own abilities and worth.

When it comes to writing/journalism, the people I look up to are definitely writers, editors and journalists who have put in blood, sweat and tears from their academic years through their career achievements and to get to where they are. There's no shortcut to hard work and sacrifices, yet people often only see the pretty surface but don't think beyond all that glory.

Not forgetting, the folks who have taken the leap of faith to switch paths/go with their hearts and try to make a living out of what they think would make them happy - they inspire me with hope, because I've done the same and I can say that it's not easy to step out of comfort zone. I believe that good energy attracts good energy, hence a positive mind and positive communication makes a difference.

Staying positive when the going gets tough is important, and my general take is not to take things too seriously! Some stuff are really just for fun, so there's no need to get FOMO. But really to appreciate what we already have, and laugh more! Life's too short, so spend time on things that matter ❤️

Q: What would you tell your younger self?

A: I’d say "GOOD JOB for sleeping in!" haha! My mum used to nag at me for sleeping in on weekends, but now I know why my body did so. It was just beefing up my sleep bank to prepare for the many years of sleep debt now as a mum 😛 I'd still tell my younger self to sleep as much as I want! I'd want to give myself a pat on the back for being who I am, and probably tell myself to study harder, pick up more skills... the list goes on.. (haha)

Q: If you won a million dollars, what would you do with it?

A: First, I'd pinch myself to make sure I'm not dreaming! Haha! Then, maybe discuss with my husband and parents to throw around some ideas and options. Probably invest in something for the long run, give a portion to my parents, parents-in-law and sister, save for the kids, give my husband an ang bao or a gift, donate some to charity, get some stuff for the home and family, set aside some for myself to indulge in some retail therapy... oh wait, is there still enough? HA!

We hope you enjoyed getting to know Cindy a little better, just like we did. If you find yourself getting tired with the multiple hats you’ve day in and day out, know that you’re not alone in this journey! If you’d like to read more content that Cindy shares on social media, here’s where you can find her:

Instagram: @deedeedee13

Blog: The Hooting Post

Facebook: @TheHootingPost

P.S. Cindy’s favourite cereal combo would be the Banana Nut Crunch Cereal with Meiji Mocha Milk, but now that there’s no more Mocha Milk, she is undecided. While her eyes would pick Fruit Loops because of it’s happy coloured packaging, her brain says Weet-Bix/Frosted Mini Wheats. What about you?

Images above belong to Cindy.

“When we share our stories, what it does is, it opens up our hearts for other people to share their stories, and it gives us the sense that we are not alone on this journey.” This quote by Janine Shepherd encapsulates the heart behind the Cereal Boss Babe. We hope the stories shared here will serve as a source of inspiration for women from all walks of life, and a reminder that our lives are not that different after all.

Your story matters. If you’d like to share yours, kindly submit your entry here. Alternatively, please drop us an email at bello@thecerealwriter.com and we’ll be in touch shortly.


empowered women, empowering women.







(we tend to binge on cereal over our weekends, so give us a bit more time to reply you okay? go have some cereal too)


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