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Rebranding Magic - Reasons To Visit Bata Again!

We are all familiar with Bata - the shop our parents bring us to every year, right before the new school term begins. We start with having school shoes with velcro straps in primary school, then we level up and walk out with a pair of North Stars as we grow up. Nostalgic, eh? Sadly, most of our association with Bata stops there, simply being the place to get school shoes. Once we outgrow the phase of school shoes, we no longer see the need to visit Bata again.


Bata has been putting in a lot of effort into rebranding recently, and giving customers more reason to visit their stores beyond the need for school shoes. You can now find very lovely everyday shoes for all occasions at their stores! Here’s one of our favourites:

BATA LADIES ESPADRILLES SLIP ONS, $49.95

We went down to the stores to try them on, and we’re truly amazed at how comfortable it is! Definitely suitable for everyday wear, and the unique embroidery is sure to spice up your outfit. The cutting is very flattering as well as it elongates your leg.


In celebration of Singapore’s 54th Birthday, Bata has also launched a dedicated collection to bring alive the spirit of festivity, alongside promotions for everyone from all ages. This special National Day collection is based on their classic North Star ladies Canvas Sneaker - adorned with red hearts for its ‘My Bata, My Singapore’ collection. Now, that’s a lovely take on our favourite North Star school shoes that we grew up with!

"Bata has come a long way from Czechoslovakia and what better way to celebrate its success in Singapore than to combine patriotic spirit with the brand's world-renowned craftsmanship?" said Jek Long, Country Manager of Bata Singapore. If you’re one of those who wore North Stars growing up, you'll be happy to know they are now available in these unique designs to complete your National Day OOTD!


Aside from that, to celebrate this special birthday close to our hearts, Bata shoppers get to enjoy $54 off in-store when they spend $200 storewide excluding promotional items. There will also be a $54 Special Deal on men, women, kids and bag collection. This in-store promotion runs till 12th August.


If you need more reason to head over to Bata, here’s another one of our favourites:

BATA RED LABEL LADIES BLOCK HEELS, $59.95

Great for dress-up days, or if you’re looking for a pair of heels that can never go wrong with literally, any outfit.


Bata has so much more to offer, and if you’d like to take a look at their online catalogue, here’s the link: https://www.bata.com.sg


*Images above credit to Bata Singapore

Have other product recommendations that you love? Share them with us at bello@thecerealwriter.com or slide into our DM @thecerealwriter!

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