• The Cereal Writer

Cheerio Christmas Day 12: Gold & Behold

We’re nearly halfway through Cheerio Christmas, and for Day 12, we have with us Winnie Wong, the Founder and Art Director behind Gold & Behold! A humble, local contemporary home decor brand, Gold & Behold was launched in 2017. The brand set out to create handcrafted concrete home decor pieces that embodies both function and aesthetic.

We speak with Winnie to find out more about Gold & Behold.


Q: What was your mission/goals when you first started?

A: We really wanted Gold & Behold to be a platform that allows for the curation and creation of lifestyle pieces that bring life to every corner of the living space.

Q: Is your business idea tied to any personal story?

A: I founded Gold & Behold two years ago, when I needed a creative outlet while I was battling depression. I have come a long way since, and I now find joy in using my brand as a catalyst to raise awareness for various social causes. Most recently, I designed ‘&power’ (pronounced: empower) stickers to raise funds for Breast Cancer Foundation.


Q: How has 2019 been for your business, and what are you looking forward to in 2020?

A: 2019 have been awesome as we have met many supportive customers and founders of various local brands. It feels great to be in a part of a community of people who hustle and empower each other. In 2020, Gold & Behold will be back with more handcrafted pieces and art prints so stay tuned!

Q: What are the greatest joys and challenges running this business?

A: The greatest joy comes from packing orders and doing up handwritten cards to every customer. It feels good to fill a box up with pretty things, pack it with love and send it to the new owners of these pieces. It's a bonus whenever I receive compliments on my products and services.


As a one-man team, there are definitely a lot of challenges. From designing, styling, photography to writing product descriptions, planning social posts, product launches - I do my best to juggle all these on top of a full-time job. At the end of the day, it is the sense of accomplishment and happy customers that power me through those late nights.


Q: Out of all the products you retail, which is your personal favourite and why?

A: It's tough to choose a personal favourite but I would say our new baby - Life's a Peach Reminder Cards. We spent almost 1.5 months to design and produce these 12 illustrated cards that double up as a tool to help people reflect, strategise and power up their life. It's a special piece designed with a lot of love.


Q: What would you say to someone who’s looking to start their own business?

A: Believe in what you are doing and hustle hard. Build your support system and surround yourself with inspiring people.


If you’d like to get yourself a set of Gold & Behold’s Life's a Peach Reminder Cards, Winnie has kindly extended a 15% off storewide, with a minimum spend of $60! Quote <WHYSOCEREAL> when checking out to enjoy this special promotion valid till 12 June 2020.


Here’s where you can find Gold & Behold.

Website: https://www.goldandbehold.co/

Instagram: https://www.instagram.com/goldandbeholdco/





Images above belong to Gold & Behold / Winnie. Thank you for joining us on Cheerio Christmas, Winnie!


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